Jack Brighton is the Assistant Director of Broadcasting and Director of Internet Development at WILL Public Media, University of Illinois at Urbana-Champaign, where he manages web site technology and content. At the February 19-23, 2008, Conference of the Integrated Media Association, Mr. Brighton hosted a presentation on PBCore as the metadata standard for public broadcasting stations. In his session he asked such questions as: What does this mean for you? What is the purpose of a metadata standard anyway, and why PBCore? The essentials of the PBCore standard and its XML schema were covered. References were made to a variety of resources and tools, including the free File Maker Pro-based PBCore cataloging utility. Brighton also demonstrated how to use a website Content Management System to create an online video library, complete with standards-compliant web pages, RSS/Atom feeds, and PBCore XML records for each media object.
Public Broadcasting Metadata Dictionary Project
Development funding for PBCore provided by the Corporation for Public Broadcasting 
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